Allen Kaplun - Niche Marketing Tips

Allen Kaplun showing niche marketing graphic

Allen Kaplun, the Managing Director of GreenDropShip, offers a number of useful tips for niche marketing success. The first is to pick a sub-category that fits your business. Avoid selecting an overly broad sub-category, as it will result in a message that is too general, or too narrow to reach your desired audience. Second, use SEO research to determine which niches have a high search volume and low competition.

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